Evaluation - What have you learned from your audience feedback?

At the cinema, I received great feedback from everyone, all feedback is important as it gives me an idea of what needs improvement in order to make my video better. I gave Shazray Carty a quick interview of what he thought about my music video. (Below)

The video was placed on Vimeo, so people could view, like and  comment my video.

Within the first couple weeks it had a lot of views. (Below)

With regards to my ancillary products, once I finished it, I made an questionnaire, which 10 people answered, I then turned it into an online survey, so more people could give me feedback.

Image of the survey I posted on a blog.

This was very beneficial as my results were able to establish a clear target audience, and preference of what they like.

I also asked Michaela Graham-Garderner, what she thought about my ancillary products. (Below)

What I would change/done different.

After listening to the feedback I would have filmed more in the day so the shots weren't as dark and unclear. Also I would have filmed more base tracks so the filming wasn't as continuous and repetitive.

I would have definitely used the trumpet a lot more, as that was the main prop of the video!

I would take more photos for the digipak, where Adam and Lorenzo are in different clothes, and location.

I would use a different set of photo's for the advertisement

I would have made the advertisement similar to the digipak.