Evaluation - How effective is the combination of your main product and ancillary text and advertisement?

I think my music video and digipak are very effective as I have linked them together, despite the use of my comic theme, which has nothing to do with the video. I decided to give it a theme as I believe it appeals to Double Trouble's target audience, it portrays their kidish,jokey, playful brand image, they display when messing around in the music video. 


Bellow is an image of Double Trouble when they were preforming in the studio, under that is a picture of my inside panel, similarly the duo are messing around, and I've used various photo's in a collage to show this.

All throughout the video Double Trouble are wearing hats

It could be said this is their 'thing' which could broaden their target audience, by marketing people who like these types of hats, and it could even progress into merchandising.

 

 

The main link between the two is, their boyish manner and poses, which they portray throughout the video. With this information I believe Double Trouble's target audience will be teens, mainly boys