Digipaks have become a common packaging style, as well as reduced production cost (in comparison to other ancillary products such as jewel cases). It adds more value to the actual music/artist. Digipaks are made of cardboard and can offer numerous panels, often filled with information or images of the artist(s) which is what makes this product different from pther types of CD packaging.
Digipaks have become very important to the music industry as they attract buyers and can widen an artists fan base. Also in this digital era more and more people are legally downloading music as well as physically purchasing. Either way the digipak art is included.
Below are examples of digipaks of Rihanna's album Loud I found on Google images and iTunes.
I had a look in my house to see if my mum had bought any digipaks and I found 'Marvin is 60' A limited edition tribute album
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