We have decided to call our artists ‘Double Trouble’. We hadn’t finalised a name for the group but did use the name ‘Young Blood’. However, after a few changes to the performance of the artists we have now chosen their name. The main reason behind choosing the name ‘Double Trouble’ is that it reflects the image and characters/personalities of the artists. The artists have a brand image of being fun, witty, carefree & troublesome. There the fact there are two artists we thought the name ‘Double Trouble’ would be effective. Additionally, on the CD cover of the song the name ‘Doubel Trouble’ will be really important the brand image of the artists as it too relates to the song being promoted.
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