‘All of the Lights’

In my free time I came across a music video by musician Kanye West and Hype Williams directed the video. I have viewed a few videos by Hype Williams but this one interested me the most because the titles sequence he uses is really creative in the way it matches the lyrics of the video.

The video starts with a smooth tone of a piano playing, it’s peaceful and a little girl is walking home, at this point everything is in black and white. The viewer is waiting for something to happen at this point. Then a series of colours come to the screen almost alerting us, then the main soundtrack starts to play, the lyrics ‘All of the Lights’ are said then to match this the titles appear with the lyrics coming up and Kanye West’s name. The credits and titles appear on a blank screen; the effect of this is that we can see the credits clearly. I noticed Kanye West name and Hype Williams name were on the screen for about 6 seconds, this is clearly showing us whose song are it and the director of the video. Throughout the clip there are flashing lights, the lights support the lyrics in the song and the songs theme. The titles are glowing and very colorful. This allows it stand out against the blank screen.

Overall I believe the video was really creative in bringing out the lyrics and theme of the song.

I also like part of the video where Kanye is on a cop car. This supports the lyrics when he says ‘cop lights’. The video is a great example of how a title sequence can be used in music video to great effect.