A summary of the main points of Andrew Goodwin’s Theory - Illustration: When you illustrate the lyrics, for example when t-pain says in his song – all I do is win, ‘everybody’s hands go up’ and he puts his hands up. Dance is often used to express the moods/feelings in the song.
- Amplification: This occurs when the videos introduce new meanings that do not contradict with the lyrics but add layers of meaning.
- Disjuncture: this is where there is little connection between the lyric or where the video contradicts the lyric. For example Michael Jackson’s Man in the Mirror. The song is about self-realisation but the video is full of radical world event.
Andrew believed that traditional narrative analyses do not apply to pop videos as they approach narrative from a different angle to novels and films.
The reasons for the different narrative structures are as follows:
1. Pop videos are built around songs - and often songs do not pose traditional narrative structures (normality-problem-resolution)
2. The pop video uses the singer both as the narrator and as the character.
3. The singer often looks directly at the camera - this is an extension of (music-hall) performance and trying to involve the viewer at home with the performance.
Andrew believes that pop videos rely on repitition of lyrics, rhthyms (intertextuality) in order for use to become more familiar with the genre and so we have certain expectations. They do not tend to have a form of closure and ending, it builds to a climax or because very repititive before it fades away.
Moreover women are aimed at men as an object of desire. This is mainly portrayed in heavy metal and hip hop music videos. However some female artists cease to be passive as they look directly back at the camera whereas some dont. For example, Beyonce and Madonna are passive in comparison to the females in Dizzie Rascals song 'Holiday'.
Videos also try and appeal to as wide as an audience as possible without alienating their core target audience.
Andrew believes that pop videos rely on repitition of lyrics, rhthyms (intertextuality) in order for use to become more familiar with the genre and so we have certain expectations. They do not tend to have a form of closure and ending, it builds to a climax or because very repititive before it fades away.
Moreover women are aimed at men as an object of desire. This is mainly portrayed in heavy metal and hip hop music videos. However some female artists cease to be passive as they look directly back at the camera whereas some dont. For example, Beyonce and Madonna are passive in comparison to the females in Dizzie Rascals song 'Holiday'.
Videos also try and appeal to as wide as an audience as possible without alienating their core target audience.
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