Research for Music Video - Andrew Goodwin's Theory

Goodwin believes that a majority of music videos all have three things in common

Illustration, amplification and Disjuncture.

Illustration is when the video tells the story of the lyrics.

Amplification is when the video introduces new meanings that do not contradict with the lyrics but add layers of meaning. 

Disjuncture is when the video contradicts the lyrics

Video examples for illustration, Amplification and Disjuncture

Illustration

Wayne Marshall – My heart ft Mavado. The genre is reggae, the lyrics of the song talk about Marshall meeting a woman he thought was the woman of his dreams then he finds out she cheats. When marshall sings ‘I gave you everything the house and the range’ The video shows a house then many cars, also when he says ‘Then you transformed and everything changed’ when he says ‘Transformed’ he sounds like a transformer.

Amplification

Disjuncture

Frank Ocean – Thinking About You. The genre is R&B, and the actual song is about a couple that have broken up, but the singer (Ocean) is still thinking about his ex, and asks the question ‘Do you think about me still?’ The video completely differs as it represents a little girls dream within a story involving a dying woman and Native Americans.